Effects of Conglomerate Diversification on Sustainability of Public Universities in Kenya

Main Article Content

Lilian Atieno
Oscar Sangoro

Keywords

Conglomerate diversification, sustainability, public universities

Abstract

The phenomenon of globalization, together with adverse economic circumstances, intense rivalry within industries, and the changing demands of contemporary customers, has brought about a significant transformation in the field of Higher Education on a global scale. Despite the primary objectives of imparting knowledge, doing research, and providing training, many universities in Kenya face a multitude of obstacles. These issues include diminished government funding and intensified rivalry due to the proliferation of institutions vying for the same pool of students, hence contending for tuition revenue. In response to these challenges, an emerging trend in the higher education sector has been the adoption of conglomerate diversification as a strategy to enhance their sustainability. This study aimed to investigate the adoption of conglomerate diversification as a strategic approach that public universities may use in order to achieve sustainability. The Modern Portfolio Theory was employed to guide the study. The research was a descriptive survey approach. The target population was 297 participants selected from 22 public institutions in Kenya. Sample size of 170 participants was determined using a method proposed by Israel (1992). Then stratified random sampling approach was used to select the respondents. The collection of primary data was conducted via the use of a questionnaire. The analysis of quantitative data included the use of both descriptive and inferential statistical methods. Results were presented in the form of tables and models. The inferential results revealed that conglomerate diversification had a statistically significant influence on the Sustainability of public universities in Kenya (= 0.589, p=0.000<0.05). The significant influence of conglomerate diversification on the sustainability of public universities in Kenya underscores the need for these institutions to embrace diversification strategies that are well-aligned with their core objectives and values. By doing so, they can strengthen their position in the face of economic, social, and technological challenges, ensuring their continued contribution to education and society.

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