Effects of Work-Life Balance Initiative on Employee Productivity Among Selected Commercial Banks in Eldoret City, Kenya

Main Article Content

Mercy Cheruiyot https://orcid.org/0009-0006-5236-7519
Kennedy Otiso https://orcid.org/0000-0001-5603-5673
Joseph Mutai https://orcid.org/0000-0002-4154-7577

Keywords

Work-life balance, employee productivity, commercial banks, flexible work, stress management, Eldoret City

Abstract

This study examined the effects of work-life balance initiatives on employee productivity among selected commercial banks in Eldoret City. The study was anchored on the Transactional Model of Stress and Coping, developed by Richard Lazarus and Susan Folkman in 1984 which posits that stress is an ongoing interaction between an individual and their environment. Utilizing a descriptive research design, the study targeted a population of 279 employees across nine commercial banks. A sample of 164 respondents was selected using stratified random sampling and data was collected via questionnaires and interviews. Quantitative data was analyzed using descriptive and inferential statistics while qualitative data was analyzed thematically. Regression results confirmed that work-life balance significantly influenced productivity (β = 0.284, p < 0.000). This implies that organizations that implement effective work-life balance programmes are likely to observe enhanced employee motivation, reduced stress, and improved overall performance. Qualitative findings highlighted the value of flexible hours, compassionate leave, and supportive leadership, though frontline staff experienced challenges due to banking service rigidity. The study concludes that structured work-life balance initiatives enhance employee motivation, efficiency, and commitment, while reducing stress. It recommends expanding flexible arrangements, promoting a culture that respects personal time, and addressing workload distribution to strengthen productivity in the banking sector.

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