Effect of Investment Diversification on Financial Performance of Fims Listed at Nairobi Securities Exchange

Main Article Content

David Kipchirchir Koima https://orcid.org/0009-0007-6528-5122
Collins Kapkiyai https://orcid.org/0000-0002-7171-6212
Ronald Bonuke https://orcid.org/0000-0003-3935-823X

Keywords

Diversification, financial performance, Nairobi Securities Exchange, investment

Abstract

The study sought to investigate the effects of investment diversification on financial performance and was guided by Modern Portfolio Theory (MPT). The study adopted an explanatory research design and a panel approach to arrive at the study’s conclusions. This is because the study sought to explain the cause-and-effect relationship between the research variables. The total study target population comprised 67 firms listed at the NSE for thirteen consecutive years between the periods of 2011 and 2023. The study’s inclusion-exclusion criteria focused on firms that were in operation within the 2011-2023 period. As a result, the study surveyed 40 firms for 13 years. Therefore, 520 firm-year observations for the firms listed at the NSE. The study utilized secondary data obtained from the annual audited financial reports of firms listed on the NSE. Finally, data was analyzed using both descriptive and inferential statistics. The findings revealed that both firm size (β=0.0267) and investment diversification (β=0.0156) had a positive and significant effect on financial performance, while firm age showed a negative but significant effect (β=−0.0530). The study concludes that investment diversification significantly influences financial performance, providing evidence that companies or individuals who diversify their investments tend to experience better financial performance due to the reduction of unsystematic risk. This underlines the strategic importance of diversification for firms seeking to enhance resilience and stability in an emerging market.

Abstract 154 | PDF Downloads 76

References

Alchian, A. A., & Demsetz, H. (1972). Production, information costs, and economic organization. The American Economic Review, 62(5), 777–795. https://www.jstor.org/stable/1815199

Al-Matari, E. M. A. (2014). Corporate governance and performance of non-financial public listed firms in Oman [Doctoral dissertation, Universiti Utara Malaysia]. UUM Repository. https://etd.uum.edu.my/4325/1/s93664.pdf

Chakravarthy, B. S. (1986). Measuring strategic performance. Strategic Management Journal, 7(5), 437–458. https://doi.org/10.1002/smj.4250070505

Fatoki, O. I., & Olweny, T. (2017). Effect of earnings per shares on capital structure choice of listed non-financial firms in Nigeria. European Scientific Journal, 13(34), 1857–7881. https://doi.org/10.19044/esj.2017.v13n34p230

Føleide, L. (2024). The Magic Formula and the Fama and French Five Factor Model: An Empirical Study on Value Investing and Market Anomalies in the US Market [Master’s thesis, NTNU]. NTNU Open. https://ntnuopen.ntnu.no/ntnu-xmlui/handle/11250/3142495

Friemel, E. (2024). Ideological marked Investment principles: combination of Norwegian democratic and islamic principles (Author Elias Friemel, BSc BSc). https://epub.jku.at/obvulihs/content/titleinfo/9670683

Graham, J. R., & Harvey, C. R. (2001). The theory and practice of corporate finance: Evidence from the field. Journal of Financial Economics, 60(2-3), 187–243. https://doi.org/10.1016/s0304-405x(01)00044-7

Hassan, R., Marimuthu, M., & Kaur Johl, S. (2015). Diversity, corporate governance and implication on firm financial performance. Diversity, Corporate Governance and Implication on Firm Financial Performance, 7(2), 28–35. http://www.gbmrjournal.com/pdf/vol.%207%20no.%202/V7N2-4.pdf

Hitt, M. A., Hoskisson, R. E., & Kim, H. (1997). International diversification: Effects on innovation and firm performance in product-diversified firms. Academy of Management Journal, 40(4), 767–798. https://www.jstor.org/stable/256948

Huang, S., Cao, L., Sun, R., Ma, T., & Liu, S. (2024). Enhancing Portfolio Optimization: A Two-Stage Approach with Deep Learning and Portfolio Optimization. Mathematics, 12(21), 3376. https://doi.org/10.3390/math12213376

Inam Bhutta, A., Sheikh, M. F., Munir, A., Naz, A., & Saif, I. (2021). Managerial ability and firm performance: Evidence from an emerging market. Cogent Business & Management, 8(1), 1879449. https://doi.org/10.1080/23311975.2021.1879449

Ittner, C. D., Larcker, D. F., & Randall, T. (2003). Performance implications of strategic performance measurement in financial services firms. Accounting, Organizations and Society, 28(7-8), 715–741. https://doi.org/10.1016/s0361-3682(03)00033-3

Junaidu, A. S., & Oladele, J. U. O. (2018). Firm Size and Audit Quality on Earnings Management of Quoted Oil and Gas Marketing Companes in Nigeria. Asian Journal of Multidisciplinary Studies, 6(12), 2348-7186. https://www.academia.edu/98579228/
Firm_Size_And_Audit_Quality_On_Earnings_Management_Of_Quoted_Oil_And_Gas_Marketing_Companes_In_Nigeria

Karimi, R., Malik, M. I., & Hussain, S. (2011). Examining the relationship of performance appraisal system and employee satisfaction. International Journal of Business and Social Science, 2(22). https://www.researchgate.net/publication/353039089_Effect_of_Performance_Appraisal_on_Employees%27_Satisfaction_A_Case_Study_of_University_of_ARTICLE_DETAILS_ABSTRACT

Lewellen, W. G. (1971). A pure financial rationale for the conglomerate merger. The Journal of Finance, 26(2), 521–537. https://doi.org/10.1111/j.1540-6261.1971.tb00912.x

Maranga, D., Ngali, R., & Wepukhulu, J. (2022). Product diversification and profitability of listed commercial banks in Kenya. International Academic Journal of Economics and Finance, 3(7), 70-88. http://iajournals.org/articles/iajef_v3_i7_70_88.pdf

Marić, S., Berber, N., Slavić, A., & Aleksić, M. (2021). The mediating role of emplo3yee commitment in the relationship between corporate social responsibility and firm performance in Serbia. Sage Open, 11(3), 21582440211037668. https://doi.org/10.1177/21582440211037668

Markowitz, H. (1952). The utility of wealth. Journal of Political Economy, 60(2), 151–158. https://www.journals.uchicago.edu/doi/abs/10.1086/257177

Markowitz, H. M. (1999). The early history of portfolio theory: 1600–1960. Financial Analysts Journal, 55(4), 5–16. https://www.jstor.org/stable/4480178

Montgomery, C. A. (1979). Diversification, market structure, and firm performance: An extension of Rumelt's model. Purdue University. https://docs.lib.purdue.edu/dissertations/AAI8015495/

Neely, A. (1999). The performance measurement revolution: Why now and what next?. International Journal of Operations & Production Management, 19(2), 205–228. https://doi.org/10.1108/01443579910247437

Pratiwi, A. R., Peryoga, D., & Mazaya, G. H. (2023). The effect of income and funding diversification on bank performance and risk in Indonesia. International Journal of Advanced Research in Economics and Finance, 5(1), 60–66.

Ranaweera, D. C. P., & Jayawardhana, J. R. N. N. (2021). The Impact of Capital Structure on Financial Performance of the Listed Companies in the Material Sector in Sri Lanka. In 12th International Conference on Business & Information ICBI, University of Kelaniya.

Rubinstein, M. (2002). Markowitz's "portfolio selection": A fifty-year retrospective. The Journal of Finance, 57(3), 1041–1045. https://doi.org/10.1111/1540-6261.00453

Samadquadri, A. (2013). Financial Performance Analysis.

Sanya, S., & Wolfe, S. (2011). Can banks in emerging economies benefit from revenue diversification?. Journal of Financial Services Research, 40, 79–101. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1077842

Selvam, M., Gayathri, J., Vasanth, V., Lingaraja, K., & Marxiaoli, S. (2016). Determinants of firm performance: A subjective model. Int'l J. Soc. Sci. Stud., 4, 90. https://ideas.repec.org/a/rfa/journl/v4y2016i7p90-100.html

Song, H. J., & Kang, K. H. (2019). The moderating effect of CEO duality on the relationship between geographic diversification and firm performance in the US lodging industry. International Journal of Contemporary Hospitality Management, 31(3), 1488–1504. https://khu.elsevierpure.com/en/publications/the-moderating-effect-of-ceo-duality-
on-the-relationship-between--2

Subramanian, N., & Suresh, M. (2023). Economic sustainability factors influencing the implementation of sustainable HRM in manufacturing SMEs. Environment, Development and Sustainability, 1–31. https://ideas.repec.org/a/spr/endesu/v27y2025i4d10.1007_s10668-023-04248-z.html

Sullivan, R., Veen, A., & Riemer, K. (2024). Furthering engaged algorithmic management research: Surfacing foundational positions through a hermeneutic literature analysis. Information and Organization, 34(4), 100528. https://doi.org/10.1016/j.infoandorg.2024.100528

Valverde, S. C., & Fernández, F. R. (2007). The determinants of bank margins in European banking. Journal of Banking & Finance, 31(7), 2043–2063. https://doi.org/10.1016/j.jbankfin.2006.06.017

Vishwanath, S. R. (2007). Corporate finance: Theory and practice. SAGE Publications India. https://sk.sagepub.com/dict/mono/preview/corporate-finance.pdf

Welner, K. G. (2004). Colorado's Voucher Law: Examining the Claim of Fiscal Neutrality. Education Policy Analysis Archives, 12(31), n31. https://doi.org/10.14507/epaa.v12n31.2004