The Empirical Analysis of The Relationship Between Learning Orientation and Organizational Performance of Supermarkets in Uasin Gishu County Kenya
Main Article Content
Keywords
Learning orientation, organizational performance, supermarkets, commitment to learning, open-mindedness, shared vision
Abstract
The purpose of this article was to evaluate the contribution of learning orientation employed by the Supermarkets in enhancing their organizational performance. The study was anchored on The Resource-Based View (RBV) theory, initially advanced by scholars such as Wernerfelt (1984) and later refined by Barney (1991). The study adopted a descriptive research design to examine the link between learning orientation and organizational performance in 86 retail supermarkets in Uasin Gishu County. Using a census approach, one knowledgeable respondent per supermarket was purposively selected. Data was collected through a structured questionnaire with items rated on a five-point Likert scale. Analysis was done using SPSS version 25, applying descriptive statistics, correlation, and multiple regression to explore relationships and predictive strength among variables. The research analyzed three dimensions namely commitment to learning, open-mindedness and shared vision. The correlation analysis revealed that open-mindedness (r = 0.646, p < 0.01), commitment to learning (r = 0.577, p < 0.01) and shared vision (r = 0.572, p < 0.01) all has a significant and positive association with organizational performance Further, commitment to learning had a significant effect (B = 0.106, p = 0.035), while open-mindedness showed the strongest influence (B = 0.392, p < 0.001), and shared vision also contributed significantly (B = 0.297, p < 0.001). The study concluded that learning orientation dimensions adopted by supermarkets in Uasin Gishu County significantly influence organizational performance. The study recommended that supermarkets should invest in regular staff training and support skill development to enhance service and efficiency. Promoting a culture of feedback and knowledge-sharing promotes innovation and continuous improvement. They should also encourage idea generation, reward innovation and support cross-functional collaboration. Additionally, supermarkets need to clearly communicate a shared vision centered on customer focus, sustainability, and community engagement, reinforcing it regularly to maintain staff alignment. These efforts can drive performance, promotes innovation and ensure long-term competitiveness.
References
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Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
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Cowden, B. J., & Alhorr, H. S. (2013). Disruptive innovation in multinational enterprises. Multinational Business Review, 21(4), 358–371. https://doi.org/10.1108/MBR-05-2013-0027
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Dada, O., & Fogg, H. (2016). Organizational learning, entrepreneurial orientation, and the role of university engagement in SMEs. International Small Business Journal, 34(1), 86-104. https://doi.org/10.1177/0266242614542852
Eris D, E., Ozmen, T., &Neczan, O. (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector. International Journal of Economic Sciences and Applied Research, 5(1), 77-108 https://www.ceeol.com/search/article-detail?id=97345
Fang, Christina, Lee, Jeho and Schilling, Melissa A. (2014).Balancing exploration and exploitation through structural design: The isolation of subgroups and organizational learning. Organization Science, 21: 625-642. https://pubsonline.informs.org/doi/abs/10.1287/orsc.1090.0468
Gnizy, I., Baker, W. B., & Grinstein, A. (2014). Proactive learning culture. A dynamic capability and key success factor for SMEs entering foreign markets. International Marketing Review, 31(5), 477–505. https://doi.org/10.1108/IMR-10-2013-0246
Grant, R. M. (1996). Toward a Knowledge-Based Theory of the Firm. Strategic Management Journal, 17(S2), 109–122.
Han, C., & Zhang, S. (2021). Multiple strategic orientations and strategic flexibility in product innovation. European Research on Management and Business Economics, 27(1), 100136. https://doi.org/10.1016/j.iedeen.2020.100136
https://sms.onlinelibrary.wiley.com/doi/abs/10.1002/sej.72
Hult, G.T.M. &Ketchen, D.J. (2004). “Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance”, Strategic Management Journal, 22 (9): 899-906. https://sms.onlinelibrary.wiley.com/doi/abs/10.1002/smj.197
Hutasuhut, I., Adruce, S. A. Z., & Jonathan, V. (2021). How a learning organization cultivates self-directed learning. Journal of Workplace Learning.
Inthavong, P., Rehman, K. U., Masood, K., Shaukat, Z., Hnydiuk-Stefan, A., & Ray, S. (2023). Impact of organizational learning on sustainable firm performance: Intervening effect of organizational networking and innovation. Sustainability, 15(2), 934. https://www.cell.com/heliyon/fulltext/S2405-8440(23)03384-4
Kakapour, S., Morgan, T., Parsinejad, S., & Wieland, A. (2016). Antecedents of corporate entrepreneurship in Iran: the role of strategic orientation and opportunity recognition. Journal of Small Business & Entrepreneurship, 28(3), 251-266. https://www.tandfonline.com/doi/abs/10.1080/08276331.2016.1168676
Kalmuk, Gülhan. (2015). The effect of quality orientation and learning orientation on firm performance. Pressacademia. 2. 455-455. https://doi.org/10.17261/Pressacademia.2015414449
Karpacz, J., & Wojcik-Karpacz, A. (2024). The relationship between learning orientation, firm performance and market dynamism in MSMEs operating in technology parks in Poland: An empirical analysis. Procedia Computer Science. https://www.emerald.com/insight/content/doi/10.1108/cemj-02-2023-0079/full/html
Kaya, N., & Patton, J. (2011). “The effects of knowledge ¬based resources, market orientation and learning
orientation on innovation performance: An empirical study of Turkish firms”, Journal of International Development, 23(2), 204-219. https://doi.org/10.1002/jid.1662
Kemboi, M. J. (2021). Operational Decisions and Performance of Retail Supermarkets in Uasin Gishu County, Kenya (Doctoral dissertation, University of Nairobi). https://erepository.uonbi.ac.ke/handle/11295/160238
Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs. An extended model. European Journal of Innovation Management, 9(4), 396–417. https://doi.org/10.1108/ 14601060610707849
Koźmiński, A. K. (2016). The role of the manager in a socialist economy. In European industrial managers (pp. 393-415). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781315621029-14/role-manager-socialist-economy-andrzej-ko%C5%BAmi%C5%84ski
Kozminski, A. K. (2020). Where Disciplines Meet. Krytyka Prawa, 9.
Lendowski, E., Grotenhermen, J. -G., J€urgenschellert, B., & Schewe, G. (2022). The role of organisational drivers of exploration and exploitation – market dynamism as a contingency factor. European Management Journal, 41(3), 445–457. https://doi.org/10.1016/j.emj.2022.03.005
Martinette, L. A., & Obenchain-Leeson, A. (2012). The relationship between learning orientation and business performance and the moderating effect of competitive advantage: A service organization perspective. Journal of Service Science, 5(1), 43–58. https://doi.org/10.19030/jss.v5i1.6940
Mavondo, F. T., Chimhanzi, J., & Stewart, J. (2005).Learning orientation and market orientation: Relationship with innovation, human resource practices and performance. European Journal of Marketing, 39(11/12), 1235–1263. https://doi.org/10.1108/03090560510623244
McDaniel, P. A., Cadman, B., & Malone, R. E. (2016). Shared vision, shared vulnerability: a content analysis of corporate social responsibility information on tobacco industry websites. Preventive Medicine, 89, 337-344. https://doi.org/10.1016/j.ypmed.2016.05.033
Mirić, M., Nikolić, J., & Zlatanović, D. (2024). Impact of Learning Orientation on Company Performance: Mediating Role of Innovativeness. Journal of East European Management Studies. https://casopisi.junis.ni.ac.rs/index.php/FUEconOrg/article/view/11453
Muange, R., Kemboi, A., & Lagat, C. (2023). Mediating role of dynamic capabilities on the relationship between organizational ambidexterity and firm performance of supermarkets in Kenya. British Journal of Management and Marketing Studies, 6(4), 63-78. https://abjournals.org/bjmms/wp-content/uploads/sites/3/journal/published_paper/volume-6/issue-4/BJMMS_ZCKNIFBX.pdf
Mworia, K. J., Muchemi, A., & Mwasiaji, E. (2022). Empirical Analysis of Organizational Learning Strategy and Performance of Medium Size Family Owned Businesses in Kenya. International Journal of Managerial Studies and Research (IJMSR), 10(1), 128–139. https://ir-library.ku.ac.ke/items/96b94694-f35d-4c6a-b50f-f94480fe3678
Naldi, L., Nordqvist, M., Sj€oberg, K., & Wiklund, J. (2007). Entrepreneurial orientation, risk taking, and performance in family firms. Family Business Review, 20(1), 33–47. https://doi.org/10.1111/j.1741-6248.2007.00082.x
Namada, J. M. (2017). Organizational Learning and Firm Performance: an Empirical investigation in an Emerging Economy Context (Doctoral dissertation, United States International University-Africa). https://erepo.usiu.ac.ke/handle/11732/3136;jsessionid=136D75E7CAA838BCE0883E6E8EBC813D
Ndiwa E. C., & Kinyua, G. M. (2024). Learning Orientation And Firm Performances In The Context Of Construction Firms In Nairobi County, Kenya. IOSR Journal of Business and Management (IOSR-JBM), 26(11), 52–64. https://doi.org/10.9790/487X-2611115264
Ouma, R., & Kombo, H. (2016). Effect of Organizational Learning on Organizational Performance of Food Manufacturing Firms in Nairobi County, Kenya. European Journal of Business and Management, 8(17), 121–130. https://iiste.org/Journals/index.php/EJBM/article/download/33839/34785
Ouma, S. O., K’Obonyo, P., & Yabs, J. (2017). Relationship between organizational learning and performance of insurance firms in Kenya. International Journal of Scientific Research and Management (IJSRM), 5(07), 6185-6196.
Rhee, J., Park, T., & Lee, D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation. Technovation, 30(1), 65-75. https://doi.org/10.1016/j.technovation.2009.04.008
Sally, T. N., Ambrose, K., & David, K. (2021). The Moderating Role of Social Networking on Commitment to Learning and Performance of SMEs in Baringo and Elgeyo Marakwet County. African Journal of Education, Science and Technology, 6(4), 35-47.
Santos-Vijande, M. L., López-Sánchez, J. Á., & González-Mieres, C. (2012). Organizational learning, innovation, and performance in KIBS. Journal of Management & Organization, 18(6), 870–892. https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/abs/organizational-learning-innovation-and-performance-in-kibs/169637B76B92EC3BE3D42B80FCF60B54
Schulze, A., Townsend, J. D., & Talay, M. B. (2022). Completing the market orientation matrix: Theimpact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management, 103, 198–214. https://doi.org/10.5167/uzh-221832
Senge, P. M. (1990). The fifth discipline: The art of organizational learning systems. New York: Bantam Doubleday Dell Publishing Group.
Sheng, M. L., & Chien, I. (2016). Rethinking organizational learning orientation on radical and incremental innovation in high-tech firms. Journal of Business Research, 69(6), 2302-2308. https://doi.org/10.1016/j.jbusres.2015.12.046
Sinkula, J. M., Baker, W. E., & Noordewier, T. A. (1997). A framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25(4), 305–318. https://doi.org/10.1177/0092070397254003
Slater, Stanley F. and John Narver (1994), "Does Competitive Environment Moderate the Market Orientation Performance Relationship?" Journal of Marketing, 58 (January), 46-55. https://doi.org/10.1177/002224299405800104
Wahyono, D., & Hutahayan, B. (2021). The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali. Asia Pacific Management Review, 26(1), 39–46. https://doi.org/10.1016/j.apmrv.2020.07.001
Wales, W., Beliaeva, T., Shirokova, G., Stettler, T. R., & Gupta, V. K. (2020). Orienting toward sales growth? Decomposing the variance attributed to three fundamental organizational strategic orientations. Journal of Business Research, 109, 498–510. https://doi.org/10.1016/j.jbusres.2018.12.019
Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171–180.
Anderson, B. S., Covin, J. G., & Slevin, D. P. (2009). Understanding the relationship between entrepreneurial orientation and strategic learning capability: an empirical investigation. Strategic Entrepreneurship Journal, 3(3), 218-240.
Baker, W. E., & Sinkula, J. M. (1999). Learning orientation, market orientation, and innovation: Integrating and extending models of organizational performance. Journal of market-focused management, 4(4), 295-308. https://doi.org/10.1023/A:1009830402395
Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
Beneke, J., Blampied, S., Dewar, N., & Soriano, L. (2016). The impact of market orientation and learning orientation on organisational performance: A study of small to medium-sized enterprises in Cape Town, South Africa. Journal of
Research in Marketing and Entrepreneurship. https://doi.org/10.1108/JRME-06-2015-0033
Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial marketing management, 31(6), 515-524. https://doi.org/10.1016/S0019-8501(01)00203-6
Celuch, K. G., Kasouf, C. J., &Peruvemba, V. (2002). The Effects of Perceived Market and Learning Orientation on Assessed Organizational Capabilities, Industrial Marketing Management, 31(6), 545-554. https://doi.org/10.1016/S0019-8501(01)00203-6
Cowden, B. J., & Alhorr, H. S. (2013). Disruptive innovation in multinational enterprises. Multinational Business Review, 21(4), 358–371. https://doi.org/10.1108/MBR-05-2013-0027
Crossan, M. M., Maurer, C. C., & White, R. E. (2011). Reflections on the 2009 AMR decade award: do we have a theory of organizational learning?. Academy of management Review, 36(3), 446-460. https://doi.org/10.5465/amr.2010.0544
Dada, O., & Fogg, H. (2016). Organizational learning, entrepreneurial orientation, and the role of university engagement in SMEs. International Small Business Journal, 34(1), 86-104. https://doi.org/10.1177/0266242614542852
Eris D, E., Ozmen, T., &Neczan, O. (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector. International Journal of Economic Sciences and Applied Research, 5(1), 77-108 https://www.ceeol.com/search/article-detail?id=97345
Fang, Christina, Lee, Jeho and Schilling, Melissa A. (2014).Balancing exploration and exploitation through structural design: The isolation of subgroups and organizational learning. Organization Science, 21: 625-642. https://pubsonline.informs.org/doi/abs/10.1287/orsc.1090.0468
Gnizy, I., Baker, W. B., & Grinstein, A. (2014). Proactive learning culture. A dynamic capability and key success factor for SMEs entering foreign markets. International Marketing Review, 31(5), 477–505. https://doi.org/10.1108/IMR-10-2013-0246
Grant, R. M. (1996). Toward a Knowledge-Based Theory of the Firm. Strategic Management Journal, 17(S2), 109–122.
Han, C., & Zhang, S. (2021). Multiple strategic orientations and strategic flexibility in product innovation. European Research on Management and Business Economics, 27(1), 100136. https://doi.org/10.1016/j.iedeen.2020.100136
https://sms.onlinelibrary.wiley.com/doi/abs/10.1002/sej.72
Hult, G.T.M. &Ketchen, D.J. (2004). “Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance”, Strategic Management Journal, 22 (9): 899-906. https://sms.onlinelibrary.wiley.com/doi/abs/10.1002/smj.197
Hutasuhut, I., Adruce, S. A. Z., & Jonathan, V. (2021). How a learning organization cultivates self-directed learning. Journal of Workplace Learning.
Inthavong, P., Rehman, K. U., Masood, K., Shaukat, Z., Hnydiuk-Stefan, A., & Ray, S. (2023). Impact of organizational learning on sustainable firm performance: Intervening effect of organizational networking and innovation. Sustainability, 15(2), 934. https://www.cell.com/heliyon/fulltext/S2405-8440(23)03384-4
Kakapour, S., Morgan, T., Parsinejad, S., & Wieland, A. (2016). Antecedents of corporate entrepreneurship in Iran: the role of strategic orientation and opportunity recognition. Journal of Small Business & Entrepreneurship, 28(3), 251-266. https://www.tandfonline.com/doi/abs/10.1080/08276331.2016.1168676
Kalmuk, Gülhan. (2015). The effect of quality orientation and learning orientation on firm performance. Pressacademia. 2. 455-455. https://doi.org/10.17261/Pressacademia.2015414449
Karpacz, J., & Wojcik-Karpacz, A. (2024). The relationship between learning orientation, firm performance and market dynamism in MSMEs operating in technology parks in Poland: An empirical analysis. Procedia Computer Science. https://www.emerald.com/insight/content/doi/10.1108/cemj-02-2023-0079/full/html
Kaya, N., & Patton, J. (2011). “The effects of knowledge ¬based resources, market orientation and learning
orientation on innovation performance: An empirical study of Turkish firms”, Journal of International Development, 23(2), 204-219. https://doi.org/10.1002/jid.1662
Kemboi, M. J. (2021). Operational Decisions and Performance of Retail Supermarkets in Uasin Gishu County, Kenya (Doctoral dissertation, University of Nairobi). https://erepository.uonbi.ac.ke/handle/11295/160238
Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs. An extended model. European Journal of Innovation Management, 9(4), 396–417. https://doi.org/10.1108/ 14601060610707849
Koźmiński, A. K. (2016). The role of the manager in a socialist economy. In European industrial managers (pp. 393-415). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781315621029-14/role-manager-socialist-economy-andrzej-ko%C5%BAmi%C5%84ski
Kozminski, A. K. (2020). Where Disciplines Meet. Krytyka Prawa, 9.
Lendowski, E., Grotenhermen, J. -G., J€urgenschellert, B., & Schewe, G. (2022). The role of organisational drivers of exploration and exploitation – market dynamism as a contingency factor. European Management Journal, 41(3), 445–457. https://doi.org/10.1016/j.emj.2022.03.005
Martinette, L. A., & Obenchain-Leeson, A. (2012). The relationship between learning orientation and business performance and the moderating effect of competitive advantage: A service organization perspective. Journal of Service Science, 5(1), 43–58. https://doi.org/10.19030/jss.v5i1.6940
Mavondo, F. T., Chimhanzi, J., & Stewart, J. (2005).Learning orientation and market orientation: Relationship with innovation, human resource practices and performance. European Journal of Marketing, 39(11/12), 1235–1263. https://doi.org/10.1108/03090560510623244
McDaniel, P. A., Cadman, B., & Malone, R. E. (2016). Shared vision, shared vulnerability: a content analysis of corporate social responsibility information on tobacco industry websites. Preventive Medicine, 89, 337-344. https://doi.org/10.1016/j.ypmed.2016.05.033
Mirić, M., Nikolić, J., & Zlatanović, D. (2024). Impact of Learning Orientation on Company Performance: Mediating Role of Innovativeness. Journal of East European Management Studies. https://casopisi.junis.ni.ac.rs/index.php/FUEconOrg/article/view/11453
Muange, R., Kemboi, A., & Lagat, C. (2023). Mediating role of dynamic capabilities on the relationship between organizational ambidexterity and firm performance of supermarkets in Kenya. British Journal of Management and Marketing Studies, 6(4), 63-78. https://abjournals.org/bjmms/wp-content/uploads/sites/3/journal/published_paper/volume-6/issue-4/BJMMS_ZCKNIFBX.pdf
Mworia, K. J., Muchemi, A., & Mwasiaji, E. (2022). Empirical Analysis of Organizational Learning Strategy and Performance of Medium Size Family Owned Businesses in Kenya. International Journal of Managerial Studies and Research (IJMSR), 10(1), 128–139. https://ir-library.ku.ac.ke/items/96b94694-f35d-4c6a-b50f-f94480fe3678
Naldi, L., Nordqvist, M., Sj€oberg, K., & Wiklund, J. (2007). Entrepreneurial orientation, risk taking, and performance in family firms. Family Business Review, 20(1), 33–47. https://doi.org/10.1111/j.1741-6248.2007.00082.x
Namada, J. M. (2017). Organizational Learning and Firm Performance: an Empirical investigation in an Emerging Economy Context (Doctoral dissertation, United States International University-Africa). https://erepo.usiu.ac.ke/handle/11732/3136;jsessionid=136D75E7CAA838BCE0883E6E8EBC813D
Ndiwa E. C., & Kinyua, G. M. (2024). Learning Orientation And Firm Performances In The Context Of Construction Firms In Nairobi County, Kenya. IOSR Journal of Business and Management (IOSR-JBM), 26(11), 52–64. https://doi.org/10.9790/487X-2611115264
Ouma, R., & Kombo, H. (2016). Effect of Organizational Learning on Organizational Performance of Food Manufacturing Firms in Nairobi County, Kenya. European Journal of Business and Management, 8(17), 121–130. https://iiste.org/Journals/index.php/EJBM/article/download/33839/34785
Ouma, S. O., K’Obonyo, P., & Yabs, J. (2017). Relationship between organizational learning and performance of insurance firms in Kenya. International Journal of Scientific Research and Management (IJSRM), 5(07), 6185-6196.
Rhee, J., Park, T., & Lee, D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation. Technovation, 30(1), 65-75. https://doi.org/10.1016/j.technovation.2009.04.008
Sally, T. N., Ambrose, K., & David, K. (2021). The Moderating Role of Social Networking on Commitment to Learning and Performance of SMEs in Baringo and Elgeyo Marakwet County. African Journal of Education, Science and Technology, 6(4), 35-47.
Santos-Vijande, M. L., López-Sánchez, J. Á., & González-Mieres, C. (2012). Organizational learning, innovation, and performance in KIBS. Journal of Management & Organization, 18(6), 870–892. https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/abs/organizational-learning-innovation-and-performance-in-kibs/169637B76B92EC3BE3D42B80FCF60B54
Schulze, A., Townsend, J. D., & Talay, M. B. (2022). Completing the market orientation matrix: Theimpact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management, 103, 198–214. https://doi.org/10.5167/uzh-221832
Senge, P. M. (1990). The fifth discipline: The art of organizational learning systems. New York: Bantam Doubleday Dell Publishing Group.
Sheng, M. L., & Chien, I. (2016). Rethinking organizational learning orientation on radical and incremental innovation in high-tech firms. Journal of Business Research, 69(6), 2302-2308. https://doi.org/10.1016/j.jbusres.2015.12.046
Sinkula, J. M., Baker, W. E., & Noordewier, T. A. (1997). A framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25(4), 305–318. https://doi.org/10.1177/0092070397254003
Slater, Stanley F. and John Narver (1994), "Does Competitive Environment Moderate the Market Orientation Performance Relationship?" Journal of Marketing, 58 (January), 46-55. https://doi.org/10.1177/002224299405800104
Wahyono, D., & Hutahayan, B. (2021). The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali. Asia Pacific Management Review, 26(1), 39–46. https://doi.org/10.1016/j.apmrv.2020.07.001
Wales, W., Beliaeva, T., Shirokova, G., Stettler, T. R., & Gupta, V. K. (2020). Orienting toward sales growth? Decomposing the variance attributed to three fundamental organizational strategic orientations. Journal of Business Research, 109, 498–510. https://doi.org/10.1016/j.jbusres.2018.12.019
Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171–180.
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Apr 12, 2025
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Chenuos , N. K., Busolo , H., & Chelulei , I. C. (2025). The Empirical Analysis of The Relationship Between Learning Orientation and Organizational Performance of Supermarkets in Uasin Gishu County Kenya. Journal of Business, Economics and Management Research Studies, 3(1), 178–195. https://doi.org/10.69897/jobemrs.v3i1.205
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Author Biographies
Nehemiah Kosgei Chenuos , Department of Management Science, Communication and Development Studies, Alupe University, PO Box 845 Busia, Kenya
Department of Management Science, Communication and Development Studies, Alupe University, PO Box 845 Busia, Kenya
Hillary Busolo , Department of Marketing, Hospitality and Human Resource, Alupe University, PO Box 845 Busia, Kenya
Department of Marketing, Hospitality and Human Resource, Alupe University, PO Box 845 Busia, Kenya
Irene Chelagat Chelulei , I & M Bank LTD, Eldoret, Kenya
I & M Bank LTD, Eldoret, Kenya