https://blueprintacademicpublishers.com/index.php/JOFHSCS/issue/feed 2026-01-04T08:30:58+00:00 Open Journal Systems <p>The<strong> Journal of</strong> F<strong>rontiers in Humanities and Social Sciences (JOFHSCS) </strong>is an international, open access journal which publishes peer-reviewed original research, research notes, and reviews dealing with all research in humanities and social sciences.The scope covers all aspects of Linguistics, <a href="https://blueprintacademicpublishers.com/index.php/JOFHSCS/about">Read more . . . </a></p> https://blueprintacademicpublishers.com/index.php/JOFHSCS/article/view/329 2026-01-04T08:30:58+00:00 Fazla Mongely David submit@blueprintacademicpublishers.com Molly Awino submit@blueprintacademicpublishers.com Felishana Cherop submit@blueprintacademicpublishers.com

<p style="text-align: justify;">In the tourism sector, Small and Medium Enterprises (SMEs) are increasingly confronted by sophisticated cyber risks while navigating highly unpredictable market conditions. Implementing robust cybersecurity measures is essential for safeguarding digital infrastructure, preserving the confidence of stakeholders, and ensuring the long-term viability of the business. Nevertheless, the degree to which these security investments contribute to organizational sustainability is often shaped by environmental dynamism, characterized by rapid technological advancements, shifting legal frameworks and market instability. This study examined the moderating effect of environmental dynamism on the relationship between cybersecurity and sustainable performance among tourism SMEs in Nairobi, Kenya. An explanatory research design was adopted, utilizing a quantitative approach to analyze the variables. The target population comprised 1,200 managers from 120 licensed tourism firms in Nairobi, from which a sample of 300 respondents was selected using the Taro Yamane formula and stratified sampling. Primary data was collected through a structured 5-point Likert scale questionnaire, and the reliability of the instrument was confirmed using Cronbach’s Alpha (<span data-math="\alpha \ge 0.7" data-index-in-node="1116"><span aria-hidden="true">α≥0.7</span></span>). Data was analyzed using descriptive statistics and inferential techniques, specifically multiple linear regression and hierarchical moderation analysis, processed via SPSS version 25. The study found that SMEs in Nairobi’s tourism sector moderately implemented cybersecurity measures, with descriptive mean scores ranging from 3.06 to 3.16 across key indicators. Pearson correlation analysis showed a positive and significant relationship between cybersecurity and sustainable performance (r = 0.492, p &lt; 0.01), while environmental dynamism was also positively correlated with sustainable performance (r = 0.235, p &lt; 0.05). Regression analysis confirmed that cybersecurity significantly predicted sustainable performance (β = 0.492, p &lt; 0.01) and environmental dynamism strengthened this effect as a moderating variable (β = 0.235, p &lt; 0.05), indicating that firms operating in more dynamic environments benefited more from robust cybersecurity practices. The study concludes that cybersecurity is a key driver of sustainable performance in tourism SMEs, particularly in volatile business. It recommends that managers adopt comprehensive cybersecurity strategies, conduct regular risk assessments, and provide continuous employee training. Policymakers should support SMEs by providing digital infrastructure, regulatory guidance, and incentives to promote cybersecurity adoption and enhance long-term sustainability.</p>

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