Awich, Carren A., and Oscar Sangoro. “Influence of Operational and Marketing Strategies on Competitiveness of Star Rated Hotels in Western Kenya”. Journal of Business, Economics and Management Research Studies 1, no. 3 (November 2, 2023): Pg 13–31. Accessed April 29, 2026. https://blueprintacademicpublishers.com/index.php/JOBEMRS/article/view/74.