AWICH, C. A.; SANGORO , O. Influence of Operational and Marketing Strategies on Competitiveness of Star Rated Hotels in Western Kenya. Journal of Business, Economics and Management Research Studies, [S. l.], v. 1, n. 3, p. Pg 13–31, 2023. DOI: 10.69897/jobemrs.v1i3.74. Disponível em: https://blueprintacademicpublishers.com/index.php/JOBEMRS/article/view/74. Acesso em: 29 apr. 2026.